Founded in 2007, FOHOWAY GROUP is a bio high-tech enterprise integrating the research, production and sales of health and regimen products. Its business covers health, e-commerce, biotechnology R&D, education, training and many more industries, as well as international markets such as Europe, Asia, North America, Africa, etc.
Adhering to the corporate mission of “promoting regimen, benefiting human health”, after constant exploration and innovation, FOHOWAY GROUP has established three regimen theories, namely “diet regimen”, “behavioral regimen” and “psychological regimen” based on the achievements of modern life science and nutriology, as well as TCM’s regimen concepts. It provides global users with high-quality products, professional services and a vast business platform, and brings green, scientific, healthy, beautiful and fashionable life to numerous consumers.
Over the years, FOHOWAY GROUP has obeyed the charitable purpose of “Love and Benevolence” and actively participated in charitable undertakings at home and abroad such as disaster relief, educational donation, poverty alleviation, and orphan care, thus receiving extensive recognition and support from governments and all walks of life. FOHOWAY GROUP is a New Champion member of the World Economic Forum, a member of the CEO Roundtable on Cancer, a member of the Asian Brand Association, a vice president of China Council for International Investment Promotion, a vice president of the Economic Joint Committee of China Commercial Stock Enterprises, a secretary general of the Health Industry Committee of the Commerce Economy Association of China, and a director of the Internet Society of China.
Our goal is to establish FOHOWAY Malaysia as a premier global production and supply hub for high-quality health products, a centre for talent development, and a key player in global market outreach. With our dedication to exceptional service and top-notch products, we aim to bring enhanced health and happiness to our partners and families throughout Malaysia.
Established by FOHOWAY, the core values of “Harmony, Collegiality,Friendship, and Virtues” were set. In the same year, the company entered the European market, and its first product, “FOHOWAY Oral Liquid,” was grandly launched, marking the company’s first step towards global enterprise.
European business partners came to China for the first time to participate in study tours, engaging deeply in learning and experiencing the ‘Three Major Theories of Health Preservation’ of FOHOWAY.
The African market opened up, expanding from the west to the east and south, spanning across the continent. The global expansion of FOHOWAY never ceased.
FOHOWAY products have obtained certifications from dozens of national health departments, including the US FDA, Halal, Jewish Kosher, the UK HFMA, laying a solid foundation for the global development of FOHOWAY.
The FOHOWAY global annual conference was grandly held in Europe, and the “three major health preservation” theories were comprehensively promoted worldwide.
The Southeast Asian market opened up, further expanding the global footprint of FOHOWAY.
The FOHOWAY African conference was grandly held, with the African market making rapid strides forward, advancing in leaps and bounds.
FOHOWAY was invited to participate in the 24th World Economic Forum Africa Summit.
The Hope Primary School and Kindergarten donated by FOHOWAY are officially in operation, spreading the charitable ethos of “boundless love, benevolent deeds throughout the world.”
FOHOWAY launched into the Chinese market with a grand ceremony named “Setting Sail in China, Winning Together Globally”. In the same year, the concept of “Science and Technology Regimen” was introduced, and the “Vitality Enhancing Health Device 1.0” was officially released worldwide.
“10 years of excellence, winning a hundred years of future” – the FOHOWAY’s 10th anniversary commemoration event was held grandly in dozens of countries and regions worldwide.
“Dream for the Future, Bloom the World” – the first FOHOWAY Global Annual Conference was grandly held in China, and the first Phoenix Ambassador was born.
Initiated by FOHOWAY, The Health Industry Committee of the China Business and Economics Association was officially established. In the same year, FOHOWAY established the “Panoramic New Ecological Marketing” model. FOHOWAY was recognised by the World Economic Forum as a “New Champion Enterprise.”
FOHOWAY contributed to global pandemic prevention and control efforts by donating anti-epidemic supplies to multiple countries, both in China and overseas. During the same year, FOHOWAY initiated operations in the South Asian market, while the Southeast Asian market entered a phase of rapid development.
As the inaugural year of the 2035 development strategy, the global operational headquarters of FOHOWAY was officially launched. In the same year, the publication of “Key Points for the Application of Health Preservation Theory,” edited by Mr. Han Jinming, Chairman of FOHOWAY, was officially released.
The 15th Anniversary of FOHOWAY’s global market development was grandly held.
The 7th Anniversary celebration of FOHOWAY China was held with distributors from all over the world gathered in Tianjin, marking the great achievement of four new Phoenix Ambassadors.
On 9th March 2024, the grand opening ceremony of FOHOWAY Malaysia was held, marking the full-speed launch of FOHOWAY in Malaysia.
FOHOWAY GROUP embarked on the path of global development at the beginning of in 2007 when it was founded. In this process, it not only sells high-quality products and services, but also promotes TCM’s regimen culture to the rest of the world. After constant exploration and innovation , the Group has established three regimen theories, namely “Diet Regimen”, “Behavioral Regimen” and “Psychological Regimen” based on the achievements of modern life science and nutriology, as well as TCM’s regimen concepts. It is now an International Regimen Pioneer who leads the regimen undertakings with advanced concepts in the field of health.
FOHOWAY Training Center is an internal training organization for the purpose of studying the development trend of the industry and training professionals of marketing. Adhering to the socialized, open and professional education and training idea, it offers primary, intermediate and advanced training courses for marketing personnel, and provides effective solutions for the growth and development of its marketing partners and educational support for FOHOWAY’s global market from the launch of new marketing personnel to the standardized management of marketing team, and from leadership to systematic construction.
With the mission of promoting regimen, benefiting human health, after continuous exploration and innovation, based on western nutrition and traditional Chinese medicine concepts of health preservation, and achievements of modern life science, FOHOWAY GROUP established three regimen theories: Diet Regimen, Behavioral Regimen and Psychological Regimen to help people gain health.
Achieve health preservation through regulating diet.
Achieve health preservation effect through purposeful behavior.
Achieve health preservation through psychological adjustment.
FOHOWAY has established the R&D center system, the detection and test center system, and the trial production center system that are composed of TCM regimen experts, biologists and process engineers, long cooperated with many important universities and scientific research institutions to carry out constant innovation and research, and developed various high-quality products in view of the health demands of different population groups.
The strong R&D strength provides scientific formulas for FOHOWAY’s products, laying a solid foundation for ensuring the safety and quality of products.
FOHOWAY’s production base is located in Tianjin Baodi Economic Development Zone, known as the “Land of Treasures”, covering an area of 25,928 square meters. Its production is completely subject to international quality standards and advanced processes, for which the overall quality of products are guaranteed at all manufacturing stages. The production base is equipped with modern warehouse, logistics and delivery workshops to ensure that the products can be delivered to all over the world in a timely and efficient manner.
FOHOWAY has carried out scientific research cooperation with Belarusian State Medical University, Tianjin University of Science and Technology and Tianjin Agricultural University, and established a strategic cooperation platform for production, teaching and research, thereby greatly facilitating their exchanges and development in the fields of human resource, scientific research, technical service and production practice, constantly improving the technological innovation level of FOHOWAY, and injecting new vitality into FOHOWAY’s development.
The “2035” Strategy is FOHOWAY’s long-term arrangement to implement, the Outline of the Healthy China 2030 Plan, and the United Nations 2015-2030 Sustainable Development Goals. It aims to achieve strategic development in three stages through the year 2035 by linking the world with global strategy, leading the industry with global perspective, pooling resources with global platform, and empowering global industrial development with high technology.
Covering all scenarios of the sales channel. FOHOWAY has innovatively extended its sales channels to online platform (Foherb Mall), offline platform (Foherb Quality Life Pavilion), and direct communication between people (Direct selling) to cover customers’ all life scenarios.
In the Internet era, FOHOWAY empowers its marketing mode with high technologies, and drive its marketing mode to keep pace with the times and continue to evolve.
Taking rationality and legality as the premise, technological innovation as the means, and serving the market as the root, and innovative development as the purpose.
1. R&D Strategy
2. Focus Strategy
3. Internationalization Strategy
4. Talent Strategy
5. Innovation Strategy
High-quality Direct Selling refers to satsifying the demands of consumers with high-quality products and services, providing the extensive partners with an entrepreneurial platform that is honest, safe, stable and sustainable, and assuming more social responsibilities to win widespread recognition from the society.
